From Browsing to Buying: How Miz Mooz turned Unknown Traffic Into $525K in Incremental Revenue
How CB/I Digital and Opensend helped Miz Mooz identify high-intent shoppers, activate smarter Klaviyo flows, and generate a 29.9x ROI, without increasing ad spend.
The challenge
Miz Mooz had a passionate customer base and steady site traffic, but a large portion of that demand remained unknown. As shoppers browsed collections and considered purchases, many sessions ended without an email capture or clear path to re-engagement.
High-intent visitors browsing product pages without converting
Limited ability to retarget abandoned sessions
Gaps in Klaviyo segmentation that prevented timely, personalized follow-up
CB/I Digital identified a clear opportunity: Turn more of Miz Mooz’s existing traffic into identifiable, marketable customers, without increasing ad spend.
The strategy
CB/I Digital partnered with Opensend to strengthen Miz Mooz’s on-site and post-visit engagement engine:
Opensend was deployed to identify high-intent, engaged visitors in real time
Resolved identities were synced directly into Klaviyo
CB/I Digital mapped Opensend contacts into key lifecycle and abandoned browse flows
Messaging was aligned with Miz Mooz’s brand voice, product storytelling, and seasonal merchandising strategy.
This approach ensured that Opensend wasn’t just installed, but fully integrated into Miz Mooz’s existing email ecosystem.
How Opensend helped
By identifying and reconnecting shoppers across sessions and devices, Opensend enabled Miz Mooz to:
Capture incremental subscribers from existing traffic
Retarget high-intent browsers with relevant product messaging
Drive additional revenue through optimized lifecycle automation
The results
*Metrics based on Q3/2025 and Oct 1st to Dec 3rd/2025.
101,046
50% viewed product
$525,741.07
Total POV
29.9x ROI
Good deliverability score — 75 in Klaviyo
These results show a more complete customer journey, one where engaged shoppers no longer disappeared, and Klaviyo flows performed closer to their full potential.
Opensend unlocked visibility into previously unknown traffic, allowing CBI Digital to activate Klaviyo flows with stronger intent signals and richer data.
"As a growth agency working with fashion and beauty brands, we know that over 90% of site traffic is anonymous. We’re always on the lookout for a tool that can help us communicate with the most engaged users, especially across devices. We’ve been very happy working with Opensend and their team, and have seen great results including these users in abandonment flows."
Mike Le
Co-Founder and COO
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