Get the emails of your anonymous visitors

In a nutshell:

Explicitly allows unsolicited commercial email, subject to a handful of best-practices rules, such as including the correct company name and address, and honoring unsubscribe requests.

How we comply: 

All CAN-SPAM stipulations are commonsense and easy for any legitimate business to meet. We consider these rules table stakes, and hold ourselves to stricter standards of consumer permission because we don’t just want the email sent to be lawful, but actually desirable by the recipient.

Yes, Opensend only provides opt-in data with shared partner consent 

Partner Network – We partner with thousands of sites with millions of registered users who consent to partner marketing.

Identity Source – When users sign in, the sites fire our simple pixel (like a Google Analytics tag), allowing us to set a cookie linking the person’s hashed email address to their browser.

Identity Resolution – When the same users browse your site our integration allows us to retrieve the cookie and reveal the user’s hashed email address, as well as their identity.

Data Delivery – We convert the hash back into an email address and push it to your email provider via our direct integration.

(Notes: Through our wide network of over 100K+ websites that we use to monitor 100s of millions of US consumers. Those consumers have consented to share their information. Our proprietary technology recognizes those consumers when they visit your website, and share their contact details with you.)

In a nutshell: 

Amends CCPA to address the ambiguity and weakness of the initial law. Adds consumer rights such as the right to correct inaccurate information, and to limit disclosure of sensitive information

How we comply: 

As CPRA, like CCPA is an “opt-out” framework, giving consumers rights of removal but not requiring prior permission, compliance is largely met by quickly and seamlessly honoring the consumer’s opt-out preference once they give it. We exceed these requirements by working only with validated, consented emails.

No, Opensend is only for US facing online stores

In a nutshell: 

Enshrines fundamental European consumer rights with respect to ownership, control, and use of any personally identifying information. Many other rules specified with regard to data security, data retention, a “right to be forgotten.” 

While under U.S. law companies are free to collect, buy, sell and use almost any personal details of citizens for almost any purpose, in the EU, GDPR has made the citizen the sole owner of all data about them. Various U.S. laws give consumers certain opt-out rights, but GDPR says companies have no rights unless the consumer opts in.

How we comply: 

To avoid complexity and uncertainty, we exclude EU citizens from our database, and focus exclusively on North America. We may eventually expand to the EU once the risks    and mitigations are clearer.