Opensend vs Tie
Tie focuses on match rate. Opensend focuses on revenue-ready identity, with cleaner data, transparent pricing, and no long-term contracts.
Clean, compliant identity graph that blocks bots, traps, .gov and GDPR-restricted traffic
Relies on large third-party B2C data graphPrecise, consistent cross-device identityHigh match-rate emphasisLow across Connect + ReconnectVaries based on match-rate settingsSmart logic prevents misfiresCredit-based identification can over-triggerClean, honest, verifiableAttribution can be noisy at higher match ratesFreeIncludedYesNoMonth-to-monthAnnual commitment with opt-out window
Built for conversion-quality identity
Opensend prioritizes identities you can confidently market to, protecting deliverability, engagement, and sender reputation instead of chasing vanity match rates.
Transparent pricing with zero lock-in
No annual contracts. No credit confusion. Only pay for identities delivered, with rollover credits if you don't use them.
More than visitor ID, a complete identity stack
Connect, Reconnect, Revive, and Personas work together to power the full lifecycle, from capture to re-engagement.
A note on match-rate-first identity solutions
Identifying more traffic isn't the same as generating more revenue.High match rates can introduce deliverability risk, list fatigue, and attribution noise if identities aren't clean, current, and activation-ready.
Volume without safeguards
Over-identification can inflate lists without improving outcomes.
Hidden pricing complexity
Credit systems and annual contracts make ROI harder to evaluate upfront.
Identity without lifecycle protection
Without email recovery and cross-device logic, value erodes over time.
The complete identity stack
Personas
AI-built customer groups with real demographic and behavioral insights.
Tie focuses on identification volume. Opensend helps you understand who your customers are and how to segment them effectively.
Connect
Identify high-intent visitors and sync clean, marketable emails to Klaviyo, Meta, and Google Ads.
Tie emphasizes how many visitors can be identified. Opensend emphasizes which identities are worth activating.
Reconnect
Trigger smarter abandonment and re-engagement flows across devices.
Tie identifies sessions. Opensend connects journeys.
Revive
Recover unreachable customers by replacing dead emails with fresh, active ones.
Tie identifies new contacts. Opensend keeps your list reachable over time.
“We tried other platforms similar to Opensend, but nothing compared to what Opensend had done for our business. Within the first 30 days of using Opensend, we've generated $107k in revenue with an average of 60.32% open rate and 15.21% click rate. If you're seeking a game-changing investment to propel your business and lead generation strategy forward, Opensend comes highly recommended!”
