Introduction
In the fast-paced world of e-commerce, choosing the right email marketing and
automation platform is crucial for driving sales, enhancing customer engagement, and optimizing marketing
efforts. Effective email marketing can significantly boost conversion rates, improve customer retention,
and streamline communication with potential and existing customers.
Two notable platforms in this space are Opensend and Gobot. Join us as we
explore the distinct features of Opensend and Gobot, demonstrating why Opensend excels in acquiring new
customers, re-engaging existing ones, and supporting marketing teams in driving growth and success.
Whether you are a marketing director or business owner seeking to
optimize your current strategies or exploring alternatives to Gobot, this guide will provide valuable
insights to help you make the best decision for your business.
Comparison Summary: Opensend vs. Gobot
Opensend and Gobot are both powerful email marketing and automation platforms, each
offering unique features and capabilities. However, Opensend consistently outperforms Gobot in key areas
essential for effective email marketing.
Here’s a brief overview of how these two platforms compare:
What is Opensend?
Opensend is an advanced email marketing and automation platform designed to enhance
customer engagement and streamline marketing efforts. It leverages real-time, adaptive AI for lead
scoring, ensuring high-intent prospects are effectively prioritized.
Opensend excels in quality attribution, providing detailed insights into the
customer journey and enabling businesses to make data-driven decisions to optimize their marketing
strategies. The marketing software ensures high deliverability rates with robust domain reputation and
deliverability protection measures, preventing emails from being marked as spam and improving open rates.
Exceptional customer service further enhances the user experience, offering timely
and effective support. Features like Opensend Revive for re-engaging inactive customers and seamless Facebook integration for retargeting ads
make Opensend a comprehensive solution for optimizing email marketing efforts.
From supporting CRM processes to lead generation and ongoing optimization,
Opensend stands above the rest of the SaaS marketing tools available for email.
What Is Gobot?
Gobot is a competitive email marketing automation platform that helps
businesses manage their email campaigns and improve customer retention. It employs AI for lead scoring but
lacks the real-time adaptation that Opensend offers. Gobot provides basic quality attribution, resulting
in less detailed insights into customer interactions.
The platform ensures good email
deliverability, though it does not match the comprehensive protection measures of Opensend. Overall, Gobot
is a solid choice for email marketing and automation but does not offer the same level of advanced
features and flexibility as Opensend.
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Lead Scoring Algorithm
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Quality Attribution
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Domain Reputation and Deliverability Protection
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Proprietary Technology
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Cross-Device Identification
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Transparent Pricing
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Rollover Credits
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No Annual Contract
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Unlimited 2-Week Trial
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Best-In-Class Customer Service
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Opensend Revive
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Retargeting Ads via Facebook Integration
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Billed for Net New Leads
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Real-time, adaptive AI
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Detailed, reliable
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Robust safeguards
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Innovative X-Ray pixel
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Precise tracking
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Clear, flexible
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Exceptional
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Seamless, Advanced
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AI-powered, No real-time adaptation
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Basic, Less detailed
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Good, Less comprehensive
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Reliable, Standard technology
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Functional, less accurate
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Competitive, Less transparent
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Limited
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Good, Less consistent
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Functional, Less advanced
Get Started With Opensend
Lead Scoring Algorithm
An effective lead-scoring algorithm is crucial for prioritizing prospects and
maximizing conversion rates. Opensend uses advanced AI-powered algorithms to score leads in real time,
ensuring businesses can quickly identify and prioritize high-intent prospects. This real-time adaptation
and continuous learning provide increasingly accurate scores, allowing marketing teams to act promptly and
improve sales efficiency.
Gobot also uses AI for lead scoring, but it lacks real-time adaptation. This results
in slower responses to changing customer behaviors and potentially lower conversion rates. The absence of
continuous learning makes it less effective in quickly adapting to new data.
Opensend’s real-time, adaptive AI-powered lead scoring offers a significant advantage,
ensuring more accurate and responsive lead prioritization compared to Gobot.
Quality Attribution
Quality attribution is vital for understanding which marketing efforts drive
engagement and conversions. Opensend excels in providing detailed and reliable attribution, offering comprehensive
insights into the customer journey. This enables businesses to make data-driven decisions and optimize
their marketing strategies effectively.
Gobot offers basic quality attribution, which can result in less detailed
insights into customer interactions. This may lead to gaps in understanding the customer journey and less
informed marketing decisions.
Opensend’s superior quality attribution capabilities provide
businesses with the detailed insights needed to optimize their marketing strategies more effectively than
Gobot.
Domain Reputation and Deliverability Protection
Maintaining high email deliverability and a strong domain reputation is crucial for
successful email marketing. Opensend implements robust safeguards to ensure high deliverability rates and
protect domain reputation. This ensures emails reach their intended recipients, improving open rates and
engagement.
Gobot provides good deliverability protection but lacks the comprehensive
measures of Opensend. This can result in a higher risk of emails being marked as spam and lower engagement
rates.
Opensend's extensive deliverability protection and domain reputation
safeguards provide a more reliable solution for email marketing compared to Gobot.
100%
Legally Compliant
We follow all the laws and regulations to always comply
7B+
Events Daily
In our network, we see the traffic for 100+ US-based sites.
180M
US Shoppers in Network
We have a 73% USA shoppers match rate
Proprietary Technology
Proprietary technology can significantly enhance the capabilities of an email
marketing platform. Opensend features innovative technologies like the X-Ray pixel, which enhances open
rates and data enrichment. This technology allows precise tracking and detailed insights into customer
behavior, helping businesses optimize their marketing strategies effectively.
Gobot, while reliable, lacks comparable proprietary technologies. Without
unique features like Opensend's X-Ray pixel, Gobot offers less detailed tracking and fewer insights
into customer behavior.
Opensend’s advanced proprietary technology provides a clear
advantage, enabling more effective and data-driven marketing campaigns compared to Gobot.
Cross-Device Identification
Accurately tracking customer interactions across multiple devices is crucial for
understanding the complete customer journey. Opensend excels with its precise cross-device identification,
allowing businesses to track website visitors seamlessly across various devices. This comprehensive view
helps in tailoring marketing strategies based on detailed insights into customer behavior.
Gobot offers cross-device tracking, but it is less precise compared to
Opensend. This can lead to fragmented data and a less accurate understanding of customer interactions,
making cohesive marketing strategies more challenging to develop.
Opensend’s superior cross-device identification provides businesses
with a more accurate and holistic understanding of their customers than Gobot.
Transparent Pricing
Transparent pricing is essential for businesses to manage budgets effectively and
avoid unexpected costs. Opensend offers clear and flexible pricing models with no hidden fees.
This transparency helps companies plan and allocate their marketing budgets
more efficiently. Additionally, Opensend provides the benefit of rollover credits, allowing businesses to
carry forward any unused credits to future billing periods, enhancing cost-effectiveness.
Gobot, while offering competitive pricing, is less transparent
compared to Opensend. The lack of clear pricing details can lead to potential confusion and unexpected
costs, making budget management more challenging. Moreover, Gobot does not offer rollover credits, which
can result in wasted resources and higher overall expenses.
Roll Over Credits
Rollover credits can significantly enhance the flexibility and cost-efficiency of an
email marketing platform. Opensend allows businesses to carry forward any unused credits to the next
billing period.
This feature ensures that companies can fully utilize their investment without
worrying about losing unused credits. It offers better value and financial flexibility, especially for
businesses with fluctuating email marketing needs.
Gobot does not offer rollover credits. This lack of flexibility means
that businesses may lose any unused credits at the end of each billing cycle, leading to inefficiencies
and potentially higher overall costs. Without rollover credits, companies must be more precise in their
usage to avoid wastage.
No Annual Contract
Flexible contract terms are crucial for businesses that need to adapt to changing
marketing demands without being locked into long-term commitments. Opensend offers the option of no annual
contracts, providing businesses with the flexibility to scale their usage as needed.
This is particularly beneficial for growing companies or those with varying
marketing needs. With Opensend, businesses can adjust their plans according to their requirements without
the pressure of a long-term commitment, ensuring they only pay for what they use.
Gobot typically requires annual commitments, which can be restrictive
and less adaptable to changing business needs. This inflexibility may be a disadvantage for companies that
prefer more agile and responsive marketing solutions. Being locked into an annual contract can also lead
to wasted resources if the business's needs change significantly over the contract period.
Unlimited 2-Week Trial
Trial periods are crucial for businesses to evaluate a platform's features and
determine if it meets their needs before making a commitment. Opensend offers an unlimited 2-week trial, allowing businesses to
explore all its features without restrictions.
This comprehensive trial period ensures companies can thoroughly test Opensend’s
capabilities, assess its suitability for their needs, and make an informed decision. The unlimited nature
of the trial means users can fully experience the platform’s benefits and understand how it can enhance
their marketing efforts.
Gobot provides a trial period as well, but it is more limited in
scope and access compared to Opensend. The restricted trial may not allow businesses to fully evaluate all
features and functionalities, making it harder to gauge the platform’s effectiveness and potential
benefits.
Best-In-Class Customer Service
Exceptional customer service is vital for ensuring businesses can maximize the
potential of their email marketing platform and resolve issues quickly and efficiently. Opensend is
renowned for its best-in-class customer service. The platform provides timely and effective support,
helping businesses troubleshoot problems and optimize their use of the platform.
This high level of support ensures companies can continuously improve their
marketing strategies and achieve their goals without unnecessary delays or obstacles. The quality of
Opensend’s customer service enhances the overall user experience and builds long-term customer
satisfaction.
Gobot also offers customer support, but it does not consistently meet
the high standards set by Opensend. While the support provided by Gobot is good, it can be less reliable
and slower in response time. This inconsistency can lead to frustration and slower resolution of issues,
potentially hindering marketing efforts and overall user satisfaction.
Opensend Revive
Re-engaging inactive customers is crucial for maintaining customer retention and
maximizing revenue. Opensend addresses this need with its unique Opensend Revive feature. Opensend Revive
is designed to help businesses re-engage customers who have become inactive or unresponsive.
By targeting these individuals with personalized and timely messages, Opensend
Revive helps bring them back into the active customer base, increasing retention rates and boosting
overall customer lifetime value. This feature is particularly beneficial for e-commerce businesses looking
to reduce churn and enhance customer loyalty.
Gobot lacks a comparable feature dedicated specifically to
re-engaging inactive customers. Without a tool like Opensend Revive, businesses using Gobot may miss
opportunities to win back inactive customers, potentially impacting their retention rates and overall
revenue growth.
Retargeting Ads via Facebook Integration
Retargeting helps convert website visitors into customers by reminding them of
products or services they viewed. Opensend seamlessly integrates with Facebook for advanced retargeting
ads. This allows businesses to re-engage site visitors with personalized ads, increasing conversion rates
and sales.
Gobot also supports Facebook retargeting but with less advanced features. This
can result in less personalized and effective campaigns. Opensend's superior Facebook integration for
retargeting ads makes it more effective at converting customers compared to Gobot.
Billed for Net New Leads
Effective billing practices are crucial for optimizing marketing budgets and
ensuring businesses get value for their investment.
Opensend charges only for net new leads, meaning businesses pay solely for
new, valuable contacts added to their email list. This approach helps optimize marketing spend, ensuring
that budgets are allocated efficiently and cost-effectively.
Gobot does not focus exclusively on billing for net new leads. This can result
in higher costs and less precise budget management, as businesses may end up paying for existing contacts
or less valuable leads.
Opensend’s billing model for net new leads offers a more economical
and efficient solution, ensuring that businesses only pay for genuinely new and valuable additions to
their email lists, unlike Gobot.
The Verdict: Opensend
After a comprehensive comparison, Opensend clearly stands out as the superior choice for businesses
seeking an advanced, flexible, and user-friendly email marketing and automation platform.
Opensend offers real-time, adaptive AI lead scoring, detailed quality
attribution, and robust domain reputation and deliverability protection. Its innovative technologies
provide deep insights into customer behavior, enhancing marketing strategies and boosting conversion
rates, which Gobot does not match.
Ultimately, Opensend stands out as the top choice for businesses
looking to enhance their email marketing strategies, improve conversion rates, and achieve a higher return
on investment. Its superior features, user-friendly approach, and exceptional support make Opensend a game-changer
in the realm of email marketing and automation platforms.
Sources:
Lead Scoring: Identifying and Prioritizing Quality Leads | Beyond 15
How AI-Powered Lead Scoring is Changing the Game for B2B Marketers | Demand
Science
How to
Engage and Re-Engage Customers [State of Service Data] | HubSpot
Your Guide to Avoiding Spam Filters and Improving Deliverability | Campaign Monitor