How Brandco drove 5.39X ROI for Larroudé by reactivating 28,745 dormant contacts
With a high-AOV product and a stale list of dormant contacts, Larroudé needed a smarter way to re-engage cold subscribers. Brandco used Opensend's Revive to turn dormant data into real revenue, fast.
The challenge
After years of scaling its audience, Larroudé had built a large CRM, but like most brands, a growing share of that list had gone dark.
Traditional reactivation campaigns had limited reach, and paid channels were too expensive to keep re-engaging the same customers.
The retention team at Brandco needed a way to revive high-value segments without hurting deliverability or overcomplicating lifecycle strategy.
The strategy
Brandco launched Opensend's Revive across Larroudé's list, specifically targeting a segment of 28,745 inactive email contacts.
The campaign ran silently in the background, identifying only contacts showing real signs of renewed intent. No guessing, no extra effort.
They then activated new Klaviyo flows for those resolved profiles, using proven content and cadence already working in Larroudé's lifecycle.
The result was a seamless lifecycle engine, activated without disrupting existing workflows.
They then activated new Klaviyo flows for those resolved profiles, using proven content and cadence already working in Larroudé's lifecycle.
The result was a seamless lifecycle engine, activated without disrupting existing workflows.
How Opensend helped
With Revive, Opensend enabled Brandco to:
Re-identify and reactivate previously unreachable email contacts
Sync resolved profiles directly to Klaviyo, ready for lifecycle
Avoid sending to cold/inactive users unless intent was detected
Deliver results without burdening internal dev or marketing teams
Setup took minutes. Results showed up within days.
The results
28,745
dormant contacts targeted via Revive
76.1%
unique open rate from revived segment
$272
average order value
5.4x ROI
return on investment
No risk to deliverability or sender reputation.
The takeaway
Cold email lists don't have to stay cold. With Opensend's Revive, Brandco turned a stagnant segment into a high-return growth lever, without needing a new tool, workflow, or creative strategy. When your CRM starts decaying, Revive brings the value back to life.
"Using Revive, we were able to bring back thousands of previously inactive customers that we had no way to reach before. The engagement was impressive, and the return made it well worth the effort. The whole process was fast, easy, and effective"
Neil Popkin
Vice President at Brand.co
Ready to give it a try?
Turn cold contacts into real revenue, fast.
See how Opensend Revive helps brands like Larroudé convert inactive lists into 5.39x ROI, without new tools or extra work.
