Maximizing LTV: How Webtopia and Opensend scaled smarter growth for Jane Win
A look inside how performance media and identity-powered lifecycle marketing drove measurable impact.
The challenge
Jane Win Jewelry had a strong creative presence and loyal audience, but too many site visitors remained unknown—limiting retargeting, segmentation, and downstream revenue.
Despite quality traffic from paid channels, gaps in first-party data made it difficult to drive repeat sales or activate high-intent audiences post-click.
The strategy
Webtopia drove paid traffic and top-of-funnel performance, while Opensend focused on lifecycle recovery and engagement. Together, the teams aligned to:
Drive qualified traffic from Meta and Google
Identify high-intent visitors and resolve unknown users
Trigger re-engagement flows tied to lifecycle behaviors
Extend performance efforts beyond the first click
How Opensend played a role
Using Opensend, Jane Win was able to:
Resolve thousands of unknown users from paid and organic sessions
Activate warm traffic through browse and cart abandonment flows
Enrich contact profiles for future segmentation
Drive stronger ROI on media spend by capturing long-term value
All without disrupting Webtopia's performance strategy or adding technical complexity to Jane Win's operations.
The Results
$22K
incremental revenue (first 6 weeks)
4,700+
identities resolved weekly
68%
email open rate
12%
click-through rate (CTR)
The takeaway
When performance media and lifecycle marketing align, brands don't just win clicks—they win lifetime value. By combining Webtopia's acquisition expertise with Opensend's identity platform, Jane Win converted unknown traffic into meaningful revenue.
"Opensend has completely transformed how we engage with our Meta ad audiences. By seamlessly scraping and segmenting contact data into our CRM, they've enabled highly targeted email and SMS campaigns driving over $100K in additional revenue in just the first 3 months. It's been a game changer for our customer acquisition and retention strategies."
Ben Dyer
webtopia
Ready to give it a try?
Let's turn your traffic into revenue
Reach out to Opensend to learn how identity resolution can power your lifecycle marketing strategy.
