Fueling growth with real identity:
How Sticky Digital and Opensend helped Garden Cup turn anonymous traffic into $44K+ revenue
The challenge
Garden Cup had already built strong momentum with a loyal customer base and a high-performing DTC experience. Sticky Digital's paid media strategy was driving consistent traffic and engagement.
To take things further, the team looked for ways to better recognize and re-engage site visitors, especially those who didn't convert on the first visit. That's where Opensend came in.
The strategy
Sticky Digital handled top-of-funnel performance, while Opensend powered identity resolution.
Together, they worked to:
Together, they worked to:
Detect and resolve high-intent visitors across sessions
Automatically feed resolved identities into Klaviyo flows
Launch Reconnect to recover drop-offs and drive repeat purchases
Attribute revenue to flows triggered by Connect + Reconnect
The result was a seamless lifecycle engine, activated without disrupting existing workflows.
How Opensend helped
Using Opensend, Garden Cup was able to:
Resolve over 5,300 identities in 7 days
Power automated lifecycle flows in Klaviyo using Connect
Identify return visitors across devices and trigger personalized follow-ups with Reconnect
Attribute revenue directly to recovered traffic
Operate without disrupting Sticky Digital's paid media strategy
The Results
In just one week, Opensend and Sticky Digital helped Garden Cup drive:
$44.7K
in attributable revenue
5.3K
identities resolved
486
placed orders
62K+
messages opened
3.49%
click rate
271
checkouts started
All driven by identity, without additional paid budget or creative changes.
The takeaway
Sticky Digital and Opensend helped Garden Cup do more with what they already had. With real-time identity resolution and lifecycle automation, they captured value that would've otherwise been lost.
"Opensend has become a quiet growth engine for Gardencup. By identifying more than 370K previously anonymous shoppers and keeping them engaged with 67% open rates, we've turned passive interest into real revenue—$2.6M+ in placed orders so far. In the last 30 days alone, Reconnect added ~$19K in incremental sales with virtually no lift from our team. It's the easiest ROI decision we've made this year."
Cameron Gawley
Chief Marketing Officer
Ready to give it a try?
Ready to turn visitors into customers?
Learn how Opensend helps brands resolve unknown traffic, activate
their ESP, and recover real revenue.
