UTV Source converts anonymous traffic into $172K in orders with Opensend
With agency partner Atelier Commerce, UTV Source used Opensend Connect and Reconnect to identify unknown visitors, build high-value first-party audiences, and re-engage them with personalized email campaigns that turned casual browsers into loyal repeat buyers.
The challenge
UTV Source was generating strong traffic—driven in part by a large paid search budget—but had limited visibility into who those visitors actually were. Many high-intent shoppers weren't opting in, leaving revenue on the table.
Despite a solid email program, most shoppers remained anonymous, making re-engagement nearly impossible after a single visit.
Atelier Commerce set out to change that, aiming to turn more of that traffic into identifiable, addressable audiences and unlock incremental revenue without increasing ad spend.
The solution
Using Opensend Connect, Atelier Commerce helped UTV Source identify unknown visitors in real time, unlocking revenue that had been quietly slipping through the cracks.
Then, with Opensend Reconnect, they automated the ongoing re-engagement of lapsed shoppers, continuously refreshing audience data and powering personalized win-back flows.
This always-on identity loop enabled UTV Source to recognize more visitors, deliver faster personalization, and unlock hidden revenue across their owned channels.
The results
37,675
identities provided by Connect
$172k
placed order value with Connect
6,251
visitors detected with Reconnect
$23.5K
order value attributable to Reconnect flows
These results showed that by combining Connect and Reconnect, UTV Source was able to capture more value from existing site traffic and lift lifecycle performance without spending a single additional dollar on ads.
""Opensend has been a true unlock for UTV Source. For years, we'd worked with various identity-resolution providers and never saw the kind of measurable lift we're seeing now. Opensend consistently recovers sales that used to slip through the cracks, and the customers it identifies convert at nearly double the typical order value. It's rare to find a partner that moves the needle this clearly, but Opensend has proven itself an essential part of our profitability stack.""
Michael McBride
CEO, Atelier Commerce
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