How Wandering Bear grew engagement and revenue with Opensend and Sunny Road
With Sunny Road and Opensend, Wandering Bear drove 45.9% open rates, 5.69% click rates, and $16,728 in Opensend-attributed revenue.
The challenge
Wandering Bear had a loyal customer base and growing site traffic, but much of their engagement was slipping through the cracks.
Visitors were browsing without converting into email subscribers.
Abandoned sessions made it difficult to retarget effectively.
Key lifecycle flows in Klaviyo were under-activated, limiting growth.
Sunny Road saw the opportunity to turn more site traffic into identifiable, engaged customers, and partnered with Opensend to capture it.
The strategy
The teams worked together to build a stronger post-click engine:
Opensend resolved unknown visitors, extending recognition across sessions and devices.
Captured emails were synced directly into Klaviyo.
Sunny Road activated new lifecycle flows powered by Opensend data, targeting users at key decision points.
Together, they created a closed loop, turning browsers into subscribers, and subscribers into repeat buyers.
How Opensend helped
Opensend's identity data gave Sunny Road's team the missing piece to make Klaviyo flows perform at their full potential.
With accurate signals fueling segmentation, Sunny Road optimized campaigns and automations with confidence, driving engagement metrics that kept climbing month after month.
Real engagement. Real revenue.
Within 30 days, Wandering Bear saw:
45.9%
open rate across emails
5.69%
click rate sustained across campaigns
$16,728
in Opensend-attributed revenue
1000+
incremental emails captured
From anonymous to loyal
Wandering Bear, Sunny Road, and Opensend showed how collaboration creates compounding results.
By pairing agency expertise with identity resolution, they maximized both reach and revenue.
"We compared Opensend's Connect tool with Retention's Grow and found a clear difference. Opensend's contacts consistently converted at a higher rate, which made a real impact on performance. The dashboard also stood out, it's cleaner, more intuitive, and easier for our team to work with day-to-day. While the cost per contact is slightly higher, the overall value and ease of use made Opensend the right choice for us."
Megan Whitman
Wandering Bear
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