Clicky Alternatives For Identifying Anonymous Website Visitors

While Clicky excels at privacy-focused web analytics, it cannot identify who your anonymous visitors actually are. If you need to capture emails and convert unknown traffic into actionable leads, you need a dedicated visitor identification platform built for that purpose.

Key Takeaways

• OpenSend leads with 25-35% visitor identification rates and delivers individual email addresses for direct remarketing
• Clicky is an analytics tool—not a visitor identification solution—meaning you'll need a separate platform to capture lead data
• Leadfeeder (Dealfront) achieves 25-30% company identification with strong European GDPR compliance
• Lead Forensics provides the largest B2B database with 1.4 billion IP addresses for enterprise teams
• Warmly combines visitor identification with AI-powered intent signals
• Visitor Queue offers budget-friendly identification starting at $39/month

1. OpenSend – Best Overall for E-commerce and DTC Brands

OpenSend stands apart as the only visitor identification platform that captures individual email addresses from anonymous website traffic. While competitors provide company names requiring manual contact lookup, OpenSend delivers ready-to-use email contacts directly to your marketing automation platform.

Its proprietary identity graph processes over  7 billion+ events daily across 100,000+ US sites and achieves a 73% match rate  among US shoppers. This first-party data approach eliminates the accuracy issues common with licensed databases.

How OpenSend Works

OpenSend uses a cookie-less identification methodology that doesn't rely on third-party cookies or invasive tracking. The platform integrates with your existing website through either a native Shopify app (taking under 5 minutes to install) or a simple JavaScript pixel for other platforms.

When visitors browse your site, OpenSend's identity graph matches their digital footprint against its database of consented consumer profiles. The system then delivers verified email addresses of identified visitors directly into your ESP (Klaviyo, Attentive, Iterable, Omnisend) or CRM within minutes of their visit.

This real-time identification enables immediate remarketing while visitor intent is still high, rather than waiting days or weeks to manually research company contacts like with B2B-focused alternatives.

Proven Revenue Impact

OpenSend clients consistently report exceptional returns that validate the platform's effectiveness:

• Benchmade achieved 12x ROI within 30 days of implementation
• Decorative Ceiling Tiles generated 19x ROI using OpenSend's identification technology
• Email campaigns to identified visitors achieve 50-65% open rates, far exceeding industry averages of 21-42%

The platform's transparent pricing starts with a $1 two-week trial, then scales based on traffic volume:

• $500/month for 2,000+ identities (10-50k monthly visitors)
• $1,000/month for 4,300+ identities (50-150k monthly visitors)
• $2,000/month for 9,500+ identities (100-300k monthly visitors)

Credits roll over, and you only pay for net new leads—not repeat identifications.

Multi-Channel Activation Capabilities

Unlike Clicky and other analytics tools, OpenSend enables immediate remarketing across multiple channels:

• Email marketing via Klaviyo, Attentive, Iterable, and Omnisend integrations
• SMS campaigns to identified mobile users
• Direct mail through postal retargeting capabilities
• Paid advertising sync with Google Ads and Meta for lookalike audiences

The platform's cookie-less technology future-proofs your identification strategy as third-party cookies phase out. Installation takes under 5 minutes through the native Shopify app or simple JavaScript pixel.

Cross-Device Recognition

OpenSend Reconnect unifies fragmented consumer identities across devices using the proprietary identity graph. This means a shopper who browses on mobile during lunch and returns on desktop at home is recognized as the same person—enabling cohesive personalized marketing flows.

For brands struggling with outdated email lists, OpenSend Revive automatically replaces bounced emails with active addresses for the same users, preventing churn and recovering lost connections. This is particularly valuable for established brands with degraded email lists where 20-30% of contacts may have changed email addresses.

Best Use Cases

OpenSend delivers exceptional value for:

• E-commerce stores with 10,000+ monthly visitors seeking to recover abandoned carts
• DTC brands building owned audiences to reduce paid advertising dependency
• Shopify merchants wanting plug-and-play installation with immediate activation
• Marketing teams prioritizing email and SMS as primary revenue channels

2. Leadfeeder (Dealfront) – Best for B2B Company Identification

Leadfeeder, now part of the Dealfront suite, specializes in B2B company-level identification with European GDPR compliance at its core. The platform integrates directly with Google Analytics 4 to leverage existing tracking infrastructure.

This integration approach means implementation is straightforward for teams already using GA4—Leadfeeder essentially enhances your existing analytics with visitor identification capabilities rather than requiring completely new tracking infrastructure.

Key Capabilities

Leadfeeder provides comprehensive B2B identification features:

• Company identification achieving 25-30% of website traffic
• 200M+ data points for company enrichment including firmographics, technographics, and employee counts
• Native CRM integrations with HubSpot, Salesforce, and Pipedrive for automatic lead routing
• EU-hosted data for GDPR compliance, making it particularly attractive for European businesses
• Custom feeds that allow filtering by industry, company size, behavior, or specific pages visited
• Real-time Slack notifications when target accounts visit high-intent pages

The platform excels at revealing which companies are researching your solutions, even when individual visitors remain anonymous. This company-first approach works well for B2B sales teams targeting specific accounts rather than individual consumers.

Pricing Structure

Pricing starts with a free tier offering 100 companies per month with 7-day data retention. Paid plans begin at €99/month (~$107) for expanded identification and unlimited data storage.

The free tier provides sufficient value for small businesses to test company-level identification before committing to paid plans. However, the 7-day data retention limitation means you'll need to check the platform regularly or upgrade to avoid losing visitor intelligence.

Limitation: Leadfeeder provides company names only—you'll need to manually research individual contacts after identification, adding significant time to your sales workflow. This makes it less efficient than OpenSend for teams seeking immediate outreach capability.

3. Lead Forensics – Best for Enterprise B2B Teams

Lead Forensics targets enterprise organizations requiring deep B2B intelligence with its 1.4 billion IP address database—the largest in the industry. Unlike simpler tools, Lead Forensics provides decision-maker contact details including names, job titles, email addresses, and phone numbers.

The platform achieves 30-40% company identification rates with superior accuracy compared to alternatives—particularly valuable for enterprises where each qualified lead represents significant revenue potential.

Enterprise-Grade Features

Lead Forensics delivers capabilities designed for large sales organizations:

• Real-time visitor alerts via Slack and email when target accounts visit your site
• Built-in CRM system with lead scoring based on visit frequency, pages viewed, and engagement depth
• Unlimited user access across all plans, eliminating per-seat costs for large teams
• 24/7 dedicated support teams with assigned account managers
• Custom integrations with enterprise marketing automation platforms
• Advanced filtering by company size, revenue, industry, location, and visitor behavior patterns

The platform's built-in CRM eliminates the need for separate lead management tools, though most enterprise customers integrate with existing Salesforce or Microsoft Dynamics implementations.

Implementation and Pricing

Pricing ranges from $500-2,000+ per month based on custom quotes, with implementation typically requiring days to weeks rather than minutes. The extended implementation timeline reflects the platform's enterprise focus—including custom integrations, team training, and account-specific configuration.

Sales teams receive dedicated onboarding with Lead Forensics specialists who configure identification rules, set up automated workflows, and train users on maximizing platform value.

Limitation: High cost and complex setup make Lead Forensics impractical for small-to-mid-market businesses. The platform focuses exclusively on B2B company intelligence—it cannot identify individual consumers for e-commerce remarketing.

4. Warmly – Best for AI-Powered Intent Signals

Warmly combines visitor identification with sophisticated intent detection, achieving 65% company identification and 15% individual identification across global markets including the US, Canada, Australia, and EU.

The platform's differentiator lies in its AI-powered intent scoring system that analyzes visitor behavior to predict purchase readiness. Rather than simply identifying who visited, Warmly tells you which visitors are most likely to convert based on engagement patterns.

Signal-Based Approach

Warmly's comprehensive intent analysis includes:

• AI-powered buyer intent scoring for sales prioritization based on page visits, time on site, and return frequency
• Real-time engagement through live chat and video calls directly from the platform
• Automated email sequences for lead nurturing triggered by specific visitor behaviors
• Integration with Salesforce and HubSpot for bidirectional data sync
• LinkedIn profile enrichment showing decision-maker roles and connections
• Account-level intent aggregation that combines individual visitor signals into company-wide scores

This multi-signal approach helps sales teams focus on prospects showing genuine buying intent rather than casual browsers. The platform's orchestration engine can automatically route high-intent visitors to sales reps, trigger personalized email sequences, or launch targeted ad campaigns.

Warmly's Live Engagement

Unlike passive identification tools, Warmly enables real-time interaction with identified visitors through integrated chat and video conferencing. Sales reps can see when target accounts are actively browsing and initiate conversations while prospects are engaged—significantly increasing connection rates compared to delayed cold outreach.

Pricing and Plans

Warmly's Data Agent plan starts at $900/month or $10,000/year, with advanced plans reaching $20,000 annually for full inbound automation capabilities.

The pricing reflects Warmly's positioning as a comprehensive revenue orchestration platform rather than a simple identification tool. Warmly uses quote-based pricing tailored to usage volume, so interested companies should contact their sales team for custom estimates.

Limitation: Individual identification rates (15%) lag significantly behind OpenSend's 25-35%, and pricing is not transparently displayed—requiring sales conversations to determine actual costs.

5. Visitor Queue – Best Budget Option

Visitor Queue delivers company-level identification at $39/month—the lowest entry point in the visitor identification market. The platform provides:

• Company identification with 220M+ global database covering businesses worldwide
• Key personnel LinkedIn profiles for contact research, including decision-maker names and titles
• Automated lead scoring based on engagement metrics like pages viewed and visit duration
• Unlimited users and websites on all plans—valuable for agencies managing multiple clients
• Email notifications when companies from target lists visit your site
• Basic CRM integrations with HubSpot, Salesforce, and Pipedrive

All plans include a 14-day free trial with no long-term contracts required.

Why Visitor Queue Costs Less

The platform achieves its low price point by focusing on core identification without advanced automation, intent scoring, or contact enrichment features found in premium alternatives. This makes it ideal for small businesses or agencies testing visitor identification before committing to enterprise platforms.

Visitor Queue's unlimited website feature is particularly valuable for agencies and freelancers managing multiple client sites—allowing identification across all properties for a single monthly fee.

Setup and Usability

Installation requires adding a simple JavaScript tracking code to your website—similar to Google Analytics. The platform provides step-by-step instructions and WordPress plugins for non-technical users.

The dashboard shows identified companies, pages they viewed, visit duration, and LinkedIn profiles of key personnel. Users can export lists for outreach or integrate with CRMs for automated workflows.

Limitation: Visitor Queue provides basic features without advanced automation, intent data, or individual email capture. It identifies companies only—not individual contacts—requiring additional research steps before outreach.

6. Albacross – Best for European B2B Markets

Albacross focuses specifically on European B2B identification with strong GDPR compliance and integration capabilities for regional CRM systems. The platform provides:

• Company-level identification optimized for EU traffic with region-specific IP databases
• Intent data signals for sales prioritization based on European buying behaviors
• Native integrations with European marketing tools like SuperOffice, Lime CRM, and Upsales
• Compliance with strict EU data protection requirements including GDPR and national privacy laws
• Multi-language support for sales teams operating across European markets
• Enrichment data specific to European companies including VAT numbers and EU-specific firmographics

Albacross's European focus means its identification accuracy for EU traffic typically exceeds US-based platforms that treat European visitors as secondary markets. The platform understands regional business structures, privacy requirements, and buying patterns.

Regional Advantages

For companies primarily serving European markets, Albacross offers several advantages:

• Higher identification rates for European IP addresses compared to US-focused competitors
• Data hosting within EU borders for complete GDPR compliance
• Understanding of European business hierarchy and decision-making structures
• Support teams operating in European time zones with regional market expertise

Pricing operates on custom quotes based on traffic volume and feature requirements.

Limitation: US-based businesses will find limited value in Albacross's European-focused database. The platform cannot match OpenSend's individual email capture or identification rates for American consumer traffic.

Understanding the Clicky Gap: Analytics vs. Identification

Clicky provides real-time behavioral analytics including heatmaps, session tracking, and pageview data—but it cannot reveal who your anonymous visitors are. This fundamental category difference means businesses seeking lead generation must look beyond traditional analytics platforms.

The distinction matters because:

• Analytics tools track pageviews, session duration, and conversion events—answering "what happened?"
• Identification platforms capture contact information for direct outreach—answering "who did it?"
• Revenue generation requires both—analytics for optimization, identification for activation

Most businesses need analytics and identification working together. OpenSend's email marketing integration capabilities allow you to identify visitors, then analyze campaign performance through your existing analytics stack.

Traditional analytics platforms like Clicky, Google Analytics, Matomo, and Adobe Analytics excel at measuring aggregate behavior but deliberately anonymize individual users to protect privacy. Visitor identification platforms take the opposite approach—prioritizing individual recognition over aggregate metrics.

This isn't a question of one being better than the other. They serve complementary purposes: Use analytics to understand overall traffic patterns and optimize user experience, then use identification to convert high-intent visitors into customers through direct remarketing.

Choosing the Right Solution for Your Business

For e-commerce and DTC brands: OpenSend provides the only solution capturing individual email addresses with 73% match rate for US shoppers. The platform's Shopify integration and ESP connections enable immediate revenue activation.

For B2B companies targeting Europe: Leadfeeder (Dealfront) or Albacross offer GDPR-compliant company identification with appropriate regional data coverage.

For enterprise B2B sales teams: Lead Forensics provides the deepest contact intelligence, though at significant cost and implementation complexity.

For budget-conscious small businesses: Visitor Queue's $39/month entry point allows testing company-level identification without major investment.

For AI-driven sales prioritization: Warmly's intent signals help prioritize outreach, though identification rates remain lower than dedicated platforms.

Implementation Best Practices

Successful visitor identification starts with clear goals. Define your target audience parameters before deployment to ensure identified visitors match your ideal customer profile.

Most platforms offer free trials or low-cost entry points—take advantage of parallel testing to compare actual results before full commitment. Focus initial deployment on high-intent pages like pricing, demo requests, or checkout flows where identification delivers maximum value.

Monitor key metrics including:

• Identification rates by traffic source
• Email deliverability and engagement
• Pipeline contribution from identified leads
• ROI within 30-90 days

OpenSend's success stories demonstrate consistent results across industries—providing benchmarks for expected performance.

Ready to convert anonymous visitors into customers? Start your $1 trial and see OpenSend's identification technology in action.

Frequently Asked Questions

What's the difference between Clicky and visitor identification tools?

Clicky is a privacy-focused analytics platform that tracks visitor behavior through pageviews, heatmaps, and session data—but it cannot reveal who anonymous visitors are. Visitor identification tools like OpenSend capture actual contact information (email addresses, company names) for remarketing purposes. You may need both: analytics for optimization and identification for lead generation.

Can visitor identification tools capture individual email addresses?

Most visitor identification platforms provide company-level data only, requiring manual contact research. OpenSend is unique in capturing 25-35% of visitors as individual email addresses, enabling direct remarketing without additional lookup steps.

Is visitor identification legal and compliant?

Yes, when done properly. OpenSend complies with US laws including CAN-SPAM and CCPA by partnering with sites where users have consented to partner marketing. The platform uses end-to-end encryption and sophisticated security protocols. European-focused tools like Leadfeeder maintain GDPR compliance through EU-hosted data.

How quickly can I expect ROI from visitor identification?

OpenSend clients typically achieve 4-20x ROI within 30-90 days. Results vary by traffic quality, industry, and how effectively you activate identified contacts through email, SMS, or advertising channels. The platform's $1 trial allows testing before significant investment.

Which solution works best for e-commerce stores?

OpenSend is built for e-commerce and DTC brands, offering native Shopify and Klaviyo connectivity, plus email, SMS, and postal remarketing. B2B tools like Lead Forensics or Leadfeeder focus on company data, not individual shoppers.