Opensend vs RB2B: Choosing the Right Visitor Identification Platform

Selecting the right visitor identification platform determines whether your marketing dollars convert anonymous traffic into measurable revenue. While RB2B focuses on B2B sales intelligence with Slack-based workflows, Opensend Connect delivers multi-channel retargeting capabilities purpose-built for e-commerce and direct-to-consumer brands. Understanding these fundamental differences—between sales prospecting tools and revenue recovery platforms—helps growth-focused companies select the approach that matches their business model, customer base, and conversion objectives. When e-commerce and DTC brands need to convert anonymous website visitors into paying customers, the choice between visitor identification platforms becomes critical. Opensend and RB2B represent distinct approaches to the same challenge. RB2B operates as a B2B sales intelligence tool focused on person-level identification for sales prospecting. Opensend provides comprehensive identity resolution with immediate multi-channel activation across email, SMS, programmatic advertising, and direct mail. This comparison reveals how Opensend's e-commerce-focused approach addresses the specific needs of brands seeking revenue recovery.

Key Takeaways

• Opensend delivers documented 12-43x ROI through multi-channel retargeting (email, SMS, ads, postal), while RB2B focuses on B2B sales outreach via Slack notifications
• Opensend reports up to a 73% match rate on U.S. shopper traffic, while RB2B lists ~15–45% contact-level coverage depending on plan—and also markets 70–80% overall resolution when paired with Demandbase for company-level identification
• E-commerce brands benefit from Opensend's native Shopify and Klaviyo integrations, enabling automated abandoned cart and browse recovery flows
• Opensend case studies report ~50–65% unique open rates—well above common email benchmarks (often ~17–28% depending on industry)—suggesting stronger engagement from identified contacts
• Opensend provides cookieless tracking and full GDPR, CCPA, and CAN-SPAM compliance, offering strong privacy protections for identified visitors
• RB2B serves B2B sales teams with LinkedIn profile access and real-time Slack alerts, while Opensend serves e-commerce brands with comprehensive retargeting activation

Understanding Each Platform's Core Positioning

RB2B's B2B Sales Focus

RB2B positions itself as a B2B person-level visitor identification tool, offering LinkedIn profile access and Slack integration for sales teams. The platform serves 100,000+ websites and focuses on enabling rapid sales outreach through real-time notifications. RB2B's model centers on identifying individual visitors and pushing their information to sales teams for immediate follow-up.

Opensend's E-Commerce Revenue Recovery

Opensend helps brands identify, engage, and retain high-value shoppers through a proprietary identity graph built on 180M US shopper profiles. The platform enables immediate activation across email, SMS, programmatic ads, and direct mail. Opensend has earned recognition as buyer's choice on TrustRadius and serves 1,000+ brands with documented revenue results.

The fundamental difference lies in activation: RB2B identifies visitors for sales outreach, while Opensend identifies visitors and activates them across multiple marketing channels simultaneously.

Service Offerings Show Strategic Focus Differences

RB2B's B2B Sales Features

RB2B provides person-level visitor identification with LinkedIn URLs, company-level identification with firmographic data, and real-time Slack and Microsoft Teams notifications. The platform includes Hot Pages tagging for high-intent visitor identification and integrates with CRMs like HubSpot and Salesforce, plus sales engagement tools such as Apollo and Instantly. This approach works for B2B sales teams seeking immediate outbound opportunities from website traffic.

Opensend's E-Commerce Activation Suite

Opensend delivers a comprehensive suite of tools designed specifically for e-commerce revenue recovery:

• Opensend Connect: High-intent visitor capture with real-time identification
• Opensend Reconnect: Cross-device identity unification using proprietary identity graph
• Opensend Revive: Bounced email replacement with active addresses
• Opensend Personas: AI-powered audience segmentation based on purchase behavior
• Multi-channel retargeting: Email, SMS, programmatic ads, postal mail
• E-commerce integrations: Shopify, Klaviyo, Attentive, Iterable, Omnisend

For example, when a shopper abandons their cart, Opensend enables an automated email sequence, retargeting ad campaign, and direct mail postcard—all triggered from a single visitor identification event.

Data Quality and Match Rate Comparison

The quality of identified visitor data directly impacts campaign performance and ROI.

Opensend's Data Advantages

Opensend reports up to a 73% US shopper match rate from its opt-in consumer database. In published success stories, identified-visitor email campaigns often show ~50–65% unique open rates—versus more typical benchmarks that often land around ~17–28% depending on industry and list quality. Opensend provides 365-day data retention for extended remarketing windows and uses first-party consent-based data collection with cookieless tracking capabilities.

RB2B's Identification Rates

RB2B lists ~15–20% contact-level coverage on its free plan and ~35–45% on Pro+; RB2B also markets 70–80% overall resolution when combined with Demandbase for company-level identification. The platform provides person-level identification for US visitors only and company-level identification globally via its Demandbase partnership.

The engagement metrics demonstrate data quality differences. Opensend's email open rates exceeding 50% indicate that identified contacts are genuinely interested shoppers, translating directly to higher conversion rates and ROI.

Pricing Structures Reflect Different Value Models

RB2B's lower entry point appeals to budget-conscious startups testing visitor identification. Opensend's pricing includes complete multi-channel activation capabilities—email, SMS, ads, and postal retargeting. Opensend's documented 12-43x ROI demonstrates strong return on investment. A USD $500/month investment generating 12x returns delivers USD $6,000 in monthly revenue.

Target Customers Reveal Strategic Alignment

RB2B's Primary Market

RB2B serves B2B sales teams at SaaS companies, agencies, and service businesses. Their customers need LinkedIn profile data for outbound prospecting and prefer Slack-based workflows for real-time sales follow-up. The platform works well for companies with established SDR teams ready to act on identified visitors.

Opensend's E-Commerce Focus

Opensend targets e-commerce and DTC brands seeking to recover lost revenue from anonymous visitors. These companies have existing email marketing infrastructure (Klaviyo, Attentive) and want to expand their addressable audience for remarketing campaigns. Opensend's success stories span industries including apparel, health and wellness, home goods, and consumer electronics.

This distinction matters for platform selection. E-commerce brands running abandoned cart flows need Opensend's multi-channel activation. B2B companies building sales pipelines may find RB2B's Slack workflows align with their outreach processes.

Results and Case Studies Demonstrate ROI

Documented results provide confidence in platform performance.

Opensend's Verified Client Outcomes

• Benchmade: 12x ROI within 30 days
• Decorative Ceiling Tiles: 19x ROI using Opensend
• Downlite: 33x ROI multiplication
• Peaky Hats: 51% monthly unique open rates
• Lane 201: USD $28,000 from previously unreachable customers in 60 days
• Kut from the Kloth: USD $107,000 revenue in first 30 days

RB2B's Documented Results

RB2B's website features testimonials mentioning closed opportunities, including a USD $100,000 opportunity referenced in customer testimonials. The company does not publish systematic ROI case studies.

The depth of Opensend's case study library provides confidence for prospective customers. Real revenue numbers from named brands across multiple verticals demonstrate consistent, repeatable results.

Compliance and Data Security Standards

Data privacy compliance protects both your brand and your customers.

Opensend's Compliance Framework

Opensend maintains 100% legal compliance with CAN-SPAM, CCPA, and GDPR through consent-based data collection from millions of registered users who opt into partner marketing. All data is protected by end-to-end encryption, and the platform offers cookieless tracking capabilities that work independently of third-party cookies. The platform follows GDPR-safe data collection practices with a transparent privacy policy.

RB2B's Compliance Approach

RB2B maintains CCPA/CPRA compliance for US data and restricts person-level identification to US visitors. The platform uses first and third-party cookie usage plus device fingerprinting.

Opensend's first-party data approach provides protection against evolving privacy regulations. As third-party cookies phase out, Opensend's cookieless technology ensures continued identification capabilities.

Integration Ecosystem Comparison

The value of visitor identification depends on activation through your existing marketing stack.

Opensend's E-Commerce Integrations

Opensend offers native integrations with:

• Shopify: Product-level tracking
• Klaviyo: Seamless email flow automation
• Attentive, Iterable, Omnisend: SMS and multi-channel marketing
• WooCommerce: E-commerce platform support

RB2B's B2B Sales Integrations

RB2B connects with:

• Slack and Microsoft Teams: Real-time notifications
• HubSpot and Salesforce: CRM synchronization
• Clay.com: Advanced data enrichment
• Apollo, Instantly, HeyReach: Sales engagement platforms
• 50+ apps available

For e-commerce brands, Opensend's native Shopify and Klaviyo integrations enable immediately triggered email campaigns and abandoned cart recovery. Research from the Baymard Institute shows that cart abandonment rates average 69.57%, making these recovery capabilities essential for e-commerce revenue.

Why Opensend Delivers Strong Value for E-Commerce Brands

E-commerce and DTC brands face specific challenges that require purpose-built solutions. Anonymous visitors represent lost revenue, and recovery requires more than identification—it requires activation.

Key Advantages of Opensend's Approach

Multi-channel activation: Opensend enables email, SMS, programmatic ads, and direct mail retargeting from a single visitor identification—offering comprehensive activation capabilities across all major channels.

Superior data quality: Email open rates of 50-65% demonstrate that Opensend identifies genuinely interested shoppers, not just matched contacts. This translates directly to higher conversion rates and better ROI.

E-commerce-native integrations: Shopify and Klaviyo integrations work immediately, enabling automated flows for browser abandonment, cart recovery, and new subscriber welcome sequences.

Email recovery capabilities: Opensend Revive replaces bounced emails with active addresses for the same users, recovering lost customer relationships that other platforms cannot address.

AI-powered segmentation: Opensend Personas builds ad-ready customer cohorts from purchase behavior, enabling smarter targeting across Google, Meta, and email campaigns.

Proven revenue results: Documented 12-43x ROI across multiple e-commerce verticals provides confidence that the platform delivers measurable business outcomes.

For e-commerce brands seeking to identify website visitors and convert them into customers, Opensend represents a comprehensive solution for revenue recovery. The combination of high match rates, multi-channel activation, e-commerce integrations, and documented ROI creates strong value for brands focused on maximizing customer lifetime value.

Conclusion: Why Opensend Is the Strategic Choice for E-Commerce Revenue Growth

For e-commerce and DTC brands serious about converting anonymous traffic into measurable revenue, Opensend represents more than a visitor identification tool—it's a complete revenue recovery system designed specifically for the challenges modern online retailers face. While alternatives focus on single-channel identification or B2B sales workflows, Opensend addresses the entire customer journey from anonymous browse to multi-channel reengagement.

The platform's competitive advantages create compound value. The 73% match rate from Opensend's proprietary 180M shopper database means more of your traffic gets identified. The 50-65% email open rates demonstrate that these aren't just email addresses—they're genuinely interested shoppers ready to engage. The native Shopify and Klaviyo integrations eliminate technical friction, allowing you to launch sophisticated abandoned cart and browse recovery campaigns within hours, not weeks. And the multi-channel activation across email, SMS, programmatic ads, and direct mail ensures you reach shoppers where they're most likely to convert.

The documented results speak to Opensend's effectiveness. Brands across diverse verticals—from apparel to home goods to electronics—consistently achieve 12-43x ROI. These aren't theoretical projections but verified outcomes from real companies. Kut from the Kloth generated $107,000 in their first 30 days. Lane 201 recovered $28,000 from previously unreachable customers in just 60 days. Downlite achieved 33x ROI multiplication. These case studies demonstrate that Opensend delivers repeatable, scalable revenue growth.

Beyond immediate revenue impact, Opensend future-proofs your marketing infrastructure. The cookieless tracking technology and first-party data approach protect your identification capabilities as privacy regulations evolve and third-party cookies disappear. The comprehensive compliance framework—covering CAN-SPAM, CCPA, and GDPR—shields your brand from regulatory risk while building consumer trust.

The strategic question isn't whether to implement visitor identification, but which platform aligns with your business model and growth objectives. For e-commerce brands facing cart abandonment rates averaging 69.57%, leaving qualified shoppers unidentified means leaving revenue on the table. Opensend transforms that anonymous traffic into addressable audiences, automated recovery campaigns, and measurable revenue growth.

Start with Opensend's $1 two-week trial to experience the platform's capabilities firsthand. See your match rates, test your first campaigns, and measure results against your current performance. For brands ready to move beyond basic analytics and convert anonymous browsers into paying customers, Opensend provides the infrastructure, integrations, and proven methodology to achieve sustainable revenue recovery.

Frequently Asked Questions

What is the primary difference between Opensend and RB2B?

Opensend focuses on e-commerce and DTC brands with multi-channel retargeting capabilities including email, SMS, programmatic ads, and direct mail. RB2B targets B2B sales teams with person-level LinkedIn profiles and Slack notifications for sales outreach. For e-commerce brands, Opensend's native Klaviyo and Shopify integrations enable immediate campaign activation, while RB2B's value lies in sales prospecting workflows.

How does Opensend ensure data compliance and security?

Opensend maintains 100% legal compliance with CAN-SPAM, CCPA, and GDPR through consent-based data collection from millions of registered users who opt into partner marketing. All data is protected by end-to-end encryption, and the platform offers cookieless tracking capabilities that work independently of third-party cookies. The detailed privacy policy outlines all data handling practices.

Can Opensend integrate with my existing e-commerce and marketing platforms?

Yes, Opensend offers native integrations with Shopify, Klaviyo, Attentive, Iterable, Omnisend, and WooCommerce. The Opensend Klaviyo integration enables automated email flows including abandoned cart sequences, browse abandonment campaigns, and new subscriber welcome series.

What kind of results can I expect from using Opensend?

Opensend clients have achieved ROI ranging from 12x to 43x depending on industry and implementation. Specific examples include Kut from the Kloth generating USD $107,000 in the first 30 days and Lane 201 recovering USD $28,000 from previously unreachable customers in 60 days. Email campaigns typically see 50-65% open rates compared to industry averages.

How does Opensend's pricing compare to alternatives?

Opensend pricing starts at USD $500/month for 2,000+ identities with full multi-channel activation included. A USD $1 trial for 2 weeks allows testing before commitment. While entry pricing is higher than some alternatives, Opensend includes email, SMS, ads, and postal retargeting that would require multiple additional tools otherwise. The documented 12-43x ROI demonstrates the value of this comprehensive approach.