Smarter targeting starts with Personas
Paid ads are only as good as the audience behind them.And yet, most ecommerce brands are still building their campaigns on lookalikes, interests, and assumptions, potentially wasting spend on low-fit traffic that was never going to convert.
It’s time for a better way.
Meet Opensend Personas: a new way to turn your existing customer data into high-performing, ad-ready cohorts. Built for scale, optimized in real time, and ready to sync across Meta, Google, and Klaviyo.
What are Personas?
Personas are AI-generated customer cohorts based on real purchase behavior, not vague interests or outdated segments. By analyzing demographic, behavioral, and lifestyle data, Opensend automatically groups your customers into distinct personas with clear intent signals.
No guesswork. No heavy lifting. No dev required.
Example persona cohorts include:
- Luxury Linda Lifestyle: High AOV, frequent buyer, urban millennial
- Savvy Discount Seeker: Price-conscious, promo-engaged, cart abandoner
- Midwest Modern Mom: Mobile shopper, high repeat rate, kids apparel focus
These aren’t just fun labels. They’re performance-backed segments designed to scale your best customers into your best campaigns.
Example Persona cohorts
How it works
1. Connect your data
Start with your Klaviyo account to enrich your existing customer records with Opensend’s proprietary identity graph.
2. Get your Personas
Our engine groups your list into 4–13 high-LTV cohorts, each with shared traits and ready-to-deploy targeting.
3. Sync everywhere
Send your cohorts directly to Meta, Google, or Klaviyo in just a click, no extra tools or data mapping needed.
4. Launch smarter campaigns
Every cohort is built to convert, automatically updated, and optimized for ad performance over time.
Download Our Free Guide
Get actionable insights on converting anonymous visitors into customers.
Why it works
Traditional lookalikes are built on flimsy interest data and algorithmic guesses. Personas flip the script by using real behavioral signals from real purchases, giving you:
Smarter targeting
Spend less on low-fit traffic
Faster time to action
Cohorts are instantly ad-ready
Seamless setup
Get started in under 5 minutes, no code, no dev
What marketers are saying
“Opensend has helped us grow our sales month over month ever since we started using their platform. The best part is that it's very easy to integrate with your Shopify and Klavyio account!”
Built with trust and scale in mind
Opensend’s identity graph is backed by:
Your data is protected, and your customers are respected.
Get started in 5 Minutes
You don’t need an engineering team or six tools stitched together. Just:
- Connect your Klaviyo account
- Activate your free analysis
- Get your AI-generated persona dashboard
- Sync to your ad platforms
It’s that simple.
Get 1 month free for $1
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